Stop! Hey, What’s that Sound? Everyone Look What’s Going Down Recording Available
How do you communicate your mission and foster support for your goals with the various stakeholders in your community?
While marketing is usually thought of in a business sense, the principles of marketing can also be applied to outreach for social services.
When letting your clients know about your services, it’s referred to as community outreach. What does your social service programs outreach look like?
If you missed our discussion on best practices for community outreach, you can watch a recording here.
During this session we looked at what information and services you are communicating with your outreach, how to promote those within different levels of a community, where it is most likely to reach your target audience, and the potential cost to your clients.
We also:
- Examined the concepts involved in creating a great organization
- Learned how to use principles of marketing for your outreach
- Explored methods of outreach including print, electronic and events
- Defined your audiences and potential costs to your services
- Discussed how to measure your outreach efforts
We also looked at real-world examples of successful service marketing in Indian Country.
