Often one of the most frustrating experiences a user of enterprise software can have is the inability to track address information in a consistent and reliable way. This arises mostly due to the fact that most software systems don’t verify address information, which leaves the formatting of an address up to each individual user. This “free form” system of entering data can seem to make a system more flexible, but in reality it creates a large amount of unusable data.

To provide an illustration, below are some examples of the issues that we have run into in our data conversions when organizations upgrade to RiteTrack:

• Incomplete, invalid, or missing zip codes
• Street address with no street name
• Descriptive text that is not an address such as ‘Incarcerated’, ‘Unknown’, or, my personal favorite, ‘I Do Not Know’

All of these issues lead to one common problem; addresses in most databases cannot be readily trusted to be accurate. During data conversions from legacy systems to RiteTrack, we often identify that up to 50% of addresses that were entered into an outdated system are incomplete, inaccurate, or not even an address. Luckily, there is one common solution to solve this problem. That answer is address verification.

RiteTrack utilizes the power of Google Maps to verify addresses, help complete missing information, and keep consistent formatting in the addresses that users track. This single solution, using Google’s API, leads to more accurate reporting, reduced data entry time, and, most importantly, a database that can be trusted.

What is more, by using Google Maps, RiteTrack also can provide all of the advanced functionality that users have come to expect from technology in other areas of their lives. If a person’s personal cell phone can provide them directions to their destination, then surely an enterprise software solution should be able to. Sadly, most systems don’t. When we developed RiteTrack we set out to change that. Below are a series of screenshots to show how easy it is to use our advanced address functionality to provide an unprecedented user experience.

Even with a poorly formatted address, as seen below, RiteTrack is able to make suggestions about the addresses that closely match a search.

Using the incomplete and poorly formatted address above, RiteTrack identifies potential addresses that have been verified as actually existing.

With a single click of a button a user can select the correct address, which will also be correctly formatted automatically for users. The data validation that was once was impossible in older systems takes two clicks in RiteTrack.

What is more, with a single click RiteTrack can access a Google Maps search of the address in a separate browser tab and users instantly have access to the power and functionality of Google’s software. No retyping the address; no copy and paste; it just works.

By being able to access Google Maps from inside of RiteTrack, users can not only view a map and a street view of a location, but can also get directions there, export those directions to their smart phones and other devices, or use any of Google’s other functionality. The power that users have come to expect from their personal devices can now also be brought to their offices. Handel believes that if your smart phone can do it, your enterprise software should as well.